Join us for an H-PEA Online Workshop
Designing Quality Survey Questions
Kim Leonard, MPA
Leonard Research & Evaluation, LLC
Thursday, April 20th, 2023 12:00-1:30 pm HST
Cost: Free for H-PEA Members $30.00 Non-Members (Non-Refundable)
$10.00 Full-time Student Non-Members (Non-Refundable)
Have you ever been frustrated by survey questions because none of the response options matched your experience? Have you tried to collect information with a survey and received responses that were not actually useful because respondents didn’t seem to understand the question as you intended it, or you realized after the fact that your response options weren’t ideal? Us too! (It can happen to anyone.)
If you are curious about why this happens and how to prevent it, or otherwise want to refresh or improve your survey design skills, register for Designing Quality Survey Questions, a 90 minute skill-building mini workshop, Kim Leonard (co-author of the book Designing Quality Survey Questions) will demonstrate why and how to engage in a respondent-centered, intentional survey design process and will share tips and tools to support doing so.
As a result of participating, you will:
Understand why intentional, respondent-centered survey design is needed
Recognize common survey question design problems, increasing your ability to avoid or address those problems
Apply the Designing Quality Survey Questions checklist in developing high-quality survey questions
About the Presenter
Kim Leonard, MPA, Leonard Research & Evaluation, LLC, has over 15 years of experience evaluating and improving a wide range of programs and initiatives with varying contexts, scopes and budgets. She is currently a Senior Research & Learning Officer at Oregon Community Foundation where she has led her team's participation in the Equitable Evaluation Initiative and managed several multi-year Initiative evaluations with mixed methods, developmental and principles-based designs. In current and prior roles she has led formal and informal workshops for nonprofit leaders, researchers and evaluators, students, and academic professionals and taught university courses in business statistics. Author of Designing Quality Survey Questions (SAGE Publications 2018), Kim is also a former president of Oregon Program Evaluators Network (OPEN).