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Video as a Method for Dynamic Program and Process Evaluation

by Matthew Militello and Christopher Janson

We believe that evaluation should be a dynamic and participatory process. As evaluators, we have also found great value in creating iterative processes in which participants generate new and increasingly informative understandings from their own perspectives and experiences. In order to achieve these aims we have developed and applied a number of evaluation tools and strategies that involve the use of digital video. Our uses of digital video allow us to move beyond documentation in order to construct processes that create space for participants to experience real-time data exposure for accuracy checks, open interactive participation for learning, and formative analysis of their own video artifacts and data. Our interactive, multimedia keynote will feature examples of our application of video technology as evaluators, including video booths, digital storytelling, thematic vignettes, and digital interviews.

Dr. Militello and Dr. Janson have been working together since 2003. That year they worked in the same public school, Dr. Militello as assistant principal and Janson as a school counselor. Since then they have been using Q methodology and digital storytelling in their research, program evaluation, and community development. They are currently evaluators on a US DOE Office of Postsecondary Education: Fund for Improvement of Postsecondary Education (FIPSE) grant, “Preparing Leaders to Support the Education of Diverse Learners” ( and a W.K. Kellogg Foundation grant, “Collective Leadership Exchange” (

Matthew Militello (PhD Michigan State University) is an associate professor in the Leadership, Policy, and Adult and Higher Education Department at North Carolina State University. He previously held a similar position at the University of Massachusetts at Amherst (2005-2008). In 2012, Militello was named a Research Fellow and NCSU’s Friday Institute for Educational Innovation. Prior to his academic career, Militello was a middle and high public school teacher, assistant principal, and principal in Michigan. His research focuses on developing principals’ knowledge and skills in the areas of school law, school data, and collective leadership.  Militello has more than 50 publications and has co-authored two books: “Leading with inquiry and action: How principals improve teaching and learning” (2009, Corwin Press) and “Principals teaching the law: 10 legal lessons your teachers must know” (2010, Corwin Press) and co-edited a third: “Principal 2.0: Technology and educational leadership” (2013, Information Age).


Christopher Janson (PhD Kent State Universiy) is an associate professor in the Leadership, School Counseling, and Sport Management Department at the University of North Florida. At the University of North Florida, Janson was part of the inaugural cohort of Community Engaged Scholars and also recognized with the Outstanding Graduate Teaching award in 2012. Before his work in academia, Janson was a middle school teacher and high school counselor teacher in two different public school districts in Michigan. His research focuses on school counselor leadership, school and community partnerships, and the experiences and perceptions of students in urban schools.  Janson has more than 20 publications.

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Hawai'i-Pacific Evaluation Association

P.O. Box 283232, Honolulu, HI 96828

H-PEA is a tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code and is eligible to receive tax-deductible contributions.

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